The "10-step Korean routine" is mostly a Western invention. Most people in Korea use four to five products a day. The real idea behind K-beauty is different: gentle products, applied consistently, with sunscreen every single morning. Here is the routine we recommend to customers who are just starting.

Step 1: Cleanse (evening: double cleanse)

In the morning, water or a mild low-pH foam is enough. In the evening, an oil cleanser first removes sunscreen and makeup, then a foam or gel cleans the skin itself. Try Beauty of Joseon Ginseng Cleansing Oil followed by Round Lab 1025 Dokdo Cleanser.

Step 2: Tone

Korean toners are not astringents. They are watery hydration that preps the skin for what follows. Round Lab 1025 Dokdo Toner suits almost everyone; SKIN1004 Hyalu-Cica Brightening Toner is the choice for redness-prone skin.

Step 3: Treat

One serum or essence for your main concern. Dehydration: COSRX Snail 96 Essence. Dark spots and pores: Anua Niacinamide 10%. Sensitivity: SKIN1004 Hyalu-Cica First Ampoule. Start with one; add a second only after four weeks.

Step 4: Moisturize

Gel for oily skin, cream for dry skin, barrier cream for sensitive skin. Isntree Aqua Gel Cream, Torriden Balanceful Cica Cream or Dr. Althea 147 Barrier Cream.

Step 5: Protect (morning only)

Sunscreen is the step that makes every other step work. Korean SPF50+ feels like a light lotion, so there is no excuse: Beauty of Joseon Relief Sun is our best seller.

The rules that matter more than the steps

Not sure which products fit your skin? Take our two-minute skin match or visit us at Shopping City Seiersberg.